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The Importance of Intentional Strategy
I try to mix authenticity with strategy. That's always been my balance of because I think a trap we can fall into is to think, Oh, this person looks natural. For example, I think someone like Peter Lovell's is natural. But for me, I think it's too scary to just be fully, yeah, I'm just going to tweet whatever I want. And if you put work into it, then you can fail. If you fail, you feel like shit, and it hurts. You don't want to feel that. Yeah. Even my posts are I think pretty authentic. I mean, they are, I'm it's like very honest. And that's how