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3min chapter
How We Find Magic on Social Media
The Twelfth House
Social Media
I think people respond to that. It doesn't have to be about making yourself laugh, but it's just a place,. If that's what you're testing, if you're like, wo n it be funny? Well, canti embody that identity right now. I don't use authentic because i feel i gets just so overwrought. People want like some grounded reality, i think, from social media. An hypocurated feed or a hypercurated person is a turn off. Feels like a i or something tat feels like a brand trying to be cool. We're over indexed on filters and curation. So what people want to see is what feels more kind of off
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