I think that I would say yes because it does allow people an opportunity to experience something from someone else's point of view right now. You do want to make experiences that get people uncomfortable because then you know they feel different. They've had an experience that can make them think about it now. We often feel sorry for someone but we don't often forget uncomfortable. When we choose not to get uncomfortable for that very reason and if I can off board join a way that really really gets us to have a real conversation about what we can do together. To me that's a great immersive experience because now I've taken you there. Especially when you talk about social impact. Yes, getting uncomfortable.

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