The Importance of Stories in Speeches

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In your book, "Wired for story," you talk about the importance of stories in speeches. You work with the person giving the speech on finding those story that can help them deliver that message. Could you talk a little bit about that process? i have to establish wer whose stories are we looking for, right? And this goes back to this, who's the sort of protagonist of this speech? Or are the stories going to be aboutthe and other things that you know about?

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Victoria Wellman, the co-founder of The Oratory Laboratory and author of Before You Say Anything: The Untold Stories and Failproof Strategies of a Very Discreet Speechwriter joins the show to talk about the art of public speaking. Victoria and Joe discuss what people should know before they sit down to write their speech, tips for structuring, and considerations for delivery. She also shares some of the biggest mistakes people make when they stand up in front of a crowd and how to avoid them.

Who's Victoria?

She is the co-founder and President of The Oratory Laboratory, a boutique creative agency for public speakers based in Manhattan and servicing the world. She has crafted speeches for influencers, politicians, entrepreneurs, Olympians, NFL stars, astronauts, rap stars, artists, and activists, and has garnered media attention from The Today Show, Martha Stewart, CNN, NPR, NBC, ABC and CBS News. A professionally trained actress, Wellman lives in Brooklyn, NY.