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The Importance of Stories in Speeches
In your book, "Wired for story," you talk about the importance of stories in speeches. You work with the person giving the speech on finding those story that can help them deliver that message. Could you talk a little bit about that process? i have to establish wer whose stories are we looking for, right? And this goes back to this, who's the sort of protagonist of this speech? Or are the stories going to be aboutthe and other things that you know about?