2min chapter

Beyond High Performance cover image

How Genius & Teams Collide: a Conversation with PIXAR Cofounder Ed Catmull

Beyond High Performance

CHAPTER

Steve Jobs and the Power of Hemorrhaging Money

The stakes are high because you have to turn a profit or are you hemorrhaging money? Is Steve putting more and more money into this? Oh, yeah. By the time he's subbeding, hemorrhaging money, he put in a fifty four million dollars. In to Pixar. When you don't really have, you're not telling stories,. You're not making movies. This is all just investing in the tech and the anticipation of Moore's law catching up to be able to tell a story. That was one of those things I could build around. And I say, that's actually pretty rare in most industries.

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