What does the future SERP look like with AI and overviews?

Send us a text

Greg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not.  From review response rates and schema misfires to UTM tracking errors, the trio unpacks what’s real in local SEO and what’s hype. The episode closes with a lively debate about the AI-driven future of the SERP.

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/