5min chapter

Deep Questions with Cal Newport cover image

Ep. 97: Should I Outsource My Inbox?

Deep Questions with Cal Newport

CHAPTER

How Can Indi Authors Best Use Social Media to Market Their Books?

How can indi authors best use social media? And emale to market their books. Ben's model for how book sales happen is a two phase process, seed and spread. With some few exceptions, the booksale potential of the spreading stage far dwarfs the book selling potential of the stage. If you don't want to obsess over that seed stage, ye may as well not write at all. But if you're really talking here about making a difference between ten thousand sails and two thousand sailings, then maybe your seed stage isn't worth it....

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