This conversation explores the never-before-told true story of Jane Elliott and the “Blue-Eyes, Brown-Eyes Experiment” she made world-famous, using eye color to simulate racism.

Shermer and Bloom discuss: Jane Elliott and how she came to conduct her famous experiment • reactions to it (in the classroom, locally, nationally, internationally) • whether the “experiment” was really more of a demonstration • public interest, from Johnny Carson to Oprah Winfrey • the questionable ethics of the experiment • what it reveals about tribalism, racism, obedience to authority, role playing, social proof • whether the experiment reveals hidden racist attitudes or creates them in children • Does it indicate bad apples or bad barrels? • race sensitivity training programs, then and now (and why they don’t really work) • what drives moral progress • the future of journalism.

Stephen Bloom is a professor of journalism at the University of Iowa. He is the author of Blue Eyes, Brown Eyes: A Cautionary Tale of Race and Brutality (University of California Press, 2021); The Audacity of Inez Burns: Dreams, Desire, Treachery & Ruin in the City of Gold (Regan Arts, 2018); Tears of Mermaids: The Secret Story of Pearls (St. Martin’s Press, 2011); The Oxford Project [with photographer Peter Feldstein] (Welcome Books, 2010); Inside the Writer’s Mind (Wiley, 2002); and Postville: A Clash of Cultures in Heartland America (Harcourt, 2000). He has worked for the Los Angeles Times, Dallas Morning News, San Jose Mercury News, Sacramento Bee, Latin America Daily Post, and Field News Service. He especially likes writing about every man/woman: the barista, bartender, baker, butcher, barber — or murderer-turned-prison employee.