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The Challenge of B2B Marketing
I was first a hands on nerte like a system developer, a slick an application developer and system admen ot for client server solutions. So i sat down and thought about, wel what if i had actually married together some of the things that i loved to do the most? And i intentionally chose to to become a part of marketing, and that's sort of what brought me there. I like the complexity of a b to b conversation. It's not a single buyer like i talk to you when you go by a thing. There are buying committees. Thereare people that you need to influence, and some of people don't work at the company you're trying to sell to. Ah