3min chapter

Cold Call cover image

Delivering a Personalized Shopping Experience with AI

Cold Call

CHAPTER

What's Your Management Look Like?

Julie's former roles were in more traditional, multi channel retailers. What we needed was really we needed a technical team who could build system. So about half our company or engineers, and we built this recommendation system. And then we have a team that basically has built this system that integrates with all the brands automatically. We are actually not deciding what to buy, and we're not owning the immentory,. Instead, we take the entire catalogue, and then the algorithm dynamically merchandises the site for every customer. It's an entirely different model.

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