Spotify: A Product Story cover image

08: When to build vs buy - and when to open source

Spotify: A Product Story

CHAPTER

Why Are We So Slow in Onboarding People?

Spotify was founded in 2009 and is now one of the most popular streaming music services. The company has since grown to more than 100 million users around the world. In its early days, spotify had a very different product strategy from other tech companies. Now it's focusing on building products for humans rather than just technology.

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