The Importance of Catalog Marketing

Inventory management is the bane of many ecommerce brands’ existence — balancing lead times and cash outlay with demand can feel like an unsolvable issue. But with the right data, it can become much easier.

In this episode, Taylor sits down with Braden Larsen, Head of Marketing at CTC client Sparkle in Pink, to discuss the tool he uses to keep ahead of per-SKU sales velocity, how he manages Sparkle in Pink’s massive number of SKUs, and how to use data to streamline your inventory management.

Show Notes:

• Check out Sparkle in Pink here: https://sparkleinpink.com/

• Download the Inventory Planner app here: https://apps.shopify.com/inventory-planner

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