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The Bottom-Up Revolution Is…Improving Downtown Success by Building Experiences

The Bottom-Up Revolution

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Designing Experiences: From Buildings to Community Hubs

This chapter delves into the transformative journey of design centered on creating emotional experiences rather than just physical spaces. It emphasizes the significance of storytelling in architecture and urbanism, highlighting how businesses can foster deeper connections with customers through unique narratives and engaging experiences. The discussion also critiques conventional approaches to urban design, advocating for a holistic view that revitalizes community spaces and supports local businesses.

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