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4 Wildly Creative Stunts by Marc Benioff and Salesforce | Echo Chamber

B2B Growth

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How to Create Content That Builds Affinity

Ramon: This is just a step above normal marketing in PR and going, I'm willing to take some risks. Benioff issued a press release saying Oracle had canceled his speech and he would instead talk at a nearby restaurant. Ramon says doing outside the box stuff will often be the best marketing dollars that you can spend.

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