Changing the Narrative: Incentives for Healthier Choices

This chapter discusses the current state of health in America, highlighting the prevalence of chronic diseases and obesity. The speaker argues that the system is designed to fail due to incentives that encourage unhealthy choices. They then introduce their company, called TrueMed, which aims to change the narrative by allowing health and wellness brands to accept tax-free funds from health savings accounts for preventative measures such as exercise and changing diets.