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Selling direct-to-fan and making money even when you're an emerging artist: Mag Rodriguez of D2C platform Even talks about the future of artist commerce

Music Ally Focus

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Navigating Gen Z's Music Preferences

This chapter explores the shifting spending habits of Gen Z compared to older generations, particularly their preference for experiences over material goods. It discusses how emerging artists can effectively engage global audiences through digital platforms while overcoming challenges in direct-to-fan sales. By emphasizing transparency and innovative strategies, the chapter highlights the potential for sustainable growth in the music industry when artists have ownership of their data.

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