393: Reaching 100 million downloads with Katie Krimitsos from the Women's Meditation Network
Podcasting Business School
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How to Set a Budget for Marketing
I set aside about 15 to 20% of total revenues for marketing. I had a really hard time wrapping my brain around this financially. So just moving forward, we're going to do this X amount of dollars in three months. We'll sort of reassess and see if we need to move that up or down. It's been pretty standard and, you know, and over time, I'll just sort of like generalize meaning like, "Our average revenue for the past six months has been X"
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