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EP 125 | Alfie Marsh - How Spendesk built a sales and revenue model that eliminates churn

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Cells

Small, little details along the way of your users journey can send them in one direction or the other. And it really starts back from the very, very beginning. He first time they see an ad, that expectation that's set in their mind. What expectations? What's the affinity with your brand? And how are you having that continuous conversation? If you don't have a good marketing to support that narrative, because your sales company versus a marketing ed company, it can make that i difficult.

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