4min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 08 - The Proven CRO Playbook with Shaun Brandt

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Is Your P T P a Like a Sticker?

Some products you can't elevate or pitch. Its just not possible. It takes more explanation. You shouldn't treat your p t p that way, cause in most cases, it's the elevator pitch riht. The first thing i see a sticky addic do is make a more product image and make them compete with standard addc ts. To me, that's where we see conversion drop on the native one page. So our advice is always, let them scroll to discover the add-on. That's the biggest piece of advice that i can give on cartwright.

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