
The power of personalization in the age of AI | Mark Abraham
TED Business
Understanding True Personalization in Customer Experiences
This chapter explores the difference between true personalization and simple customization in customer experiences. It highlights the significance of utilizing customer interaction insights and introduces the Personalization Index, illustrated with successful examples from Netflix and Starbucks.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.