A lot of people inspire me. Obviously our founder, Gile Iberti, but also a guy like James Cameron. The intellectual curiosity is probably something that had really inspired me to be now more focused and more curious when I have the opportunity to meet with people like that. There will be more and more artistic content on new platforms, but I think live show will remain a very, very popular form of entertainment.
“Creativity has to be at the forefront because if you don't do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre. He explains why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of its creative experiments.