Jesse Cole on Betting Everything on A Dream and The Savannah Bananas
Elevate with Robert Glazer
How Do You Create a Brand That People Love?
"I believe any business, if you create a brand that people love, I don't have to be a baseball team," he says. "There were five Es to creating raving fans: eliminate friction, entertain always, experiment constantly and engage deeply in a power action." The book has done very well; we encourage everyone to check out the link at the end.
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