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“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

My First Million

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Reimagining the Mundane: Innovation in Everyday Products

This chapter explores how entrepreneurs can disrupt traditional markets by innovating common products like vacuums and hand dryers. It highlights the importance of aesthetics and functionality, along with strategic branding techniques that attract broader consumer interest in seemingly dull categories.

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