In this episode, Christine Lemke, co-founder and CEO of Evidation Health, shares how her personal struggles with chronic pain fueled her mission to transform how we measure and improve health outcomes. She shares the company's evolution and innovative approach to generating real-world evidence (RWE) using a global research platform serving millions of people.

We discuss:

- The power of real-world data and understanding health outside the clinic

- Lessons from pivots: Evidation's journey to its current focus

- How they recruit diverse participants, prioritize consent, and even compensate individuals

- Accelerating research and making it more representative of the populations drugs will actually serve

- Where the company's unique data platform goes next, and how it could change healthcare