Balancing Creativity and Project Management

Today’s creative agencies need to move rapidly, whether they’re executing campaigns, capitalizing on pop culture moments or averting a crisis. Project management helps channel that urgency into strong execution and buzz-worthy results. In a joint discussion, two project leaders at creative agencies discuss which project management skills help teams turn their ideas into reality and reveal how they overcame challenges in high-stakes projects, including a major localization and transcreation initiative and the marketing campaign for Hollywood blockbuster Deadpool & Wolverine.

Key themes
[02:39] The role of project management at creative agencies
[07:05] The project management skills and domain expertise that help creative teams thrive
[11:05] Agile, predictive or hybrid: Picking the approach that’s right for a project
[17:10] How a project manager’s focus on risk identification and tailoring workflows helped a team stay on track
[19:42] How communication and collaboration helped Maximum Effort deliver Deadpool & Wolverine—and the film’s marketing plan
[21:41] Embracing flexibility and adaptability in creative project life cycles