
Springsteen and the Scourge of Concert Ticket Pricing
The Town with Matthew Belloni
00:00
Do You Like Dynamic Pricing?
dynamic pricing is whereo thanks to algorithms and the sophistication of these websites, the price can fluctuate based on demand. That's good for the artists because it will capture more of the value of their tickets for themselves rather than putting that into the secondary market. But it also can lead to situations where a fan can go on at the wrong time, get an over inflated price for a ticket,. and then find out three weeks later that tickets are going for half the price at that same venue. So if you are an artist or a manager and you're booking a tour, do you like dynamic pricing? Do you not like it? It depends on what the priorities are for the manager and artist
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