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#414 Olivia Burns from Hypoplas: What Startups Get So Wrong About ‘Patient-Centric’ Design

The Healthtech Podcast

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Empowering Patients in Health Innovation

This chapter explores the critical role of patient empowerment in enhancing healthcare outcomes through collaboration with pharmaceutical and health technology companies. It highlights the importance of integrating patient perspectives during the commercialization of treatments, using the cystic fibrosis community as a successful example. The discussion also introduces the concept of a chief patient officer as a key position to further the patient-centric approach in health tech, emphasizing inclusivity and cultural awareness in product development.

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