Christopher Lochhead Follow Your Different™ cover image

329 The Power of Words with Dr. Valerie Fridland, #1 Bestselling Author of “Like, Literally, Dude”

Christopher Lochhead Follow Your Different™

CHAPTER

Framing and Naming in Category Design

This chapter explores the power of framing and naming in category design, using examples such as Tivo and linguistics. They discuss how framing can shape perceptions and highlight the issue of bias in AI models like chat GPT. It also delves into the concept of 'othering' in language and its impact on group separation.

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