Inside the Hive  cover image

James Carville on Ramping Up the Harris Ground Game and Defeating Trump

Inside the Hive

CHAPTER

Campaign Strategies and Political Salesmanship

This chapter evaluates Kamala Harris's campaign strategies, contrasting aerial approaches with ground game tactics as the election date nears. It discusses the challenges Democrats face in countering Republican narratives and the importance of effective political salesmanship and messaging. Additionally, the chapter emphasizes the need to engage and persuade potential supporters, drawing parallels between political campaigning and sales techniques.

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