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20min chapter
Jane Chung Hoffacker — From League of Legends to animating Arcane, Rhythms of Guitar Hero, and Mastering IP Creation (#62)
Think Like A Game Designer
Building Intellectual Property and Navigating Diversity in Entertainment
The chapter explores the significance of creating intellectual property across multimedia platforms, emphasizing the value of building a compelling world, story, and characters. It discusses the challenges of launching games in international markets, the complexities of localization, and navigating physical and digital sales. The speaker shares insights on building an animation studio, acquiring publishing rights, fostering creativity, and running effective writing rooms for TV shows.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode