What Are Your Values?

A lot of people, I'm very big on this because a lot of companies or families or whatever, when they, when I ask, what are your values? Most of the time what they'll tell me is their aspirational values, what they wish were true about themselves. So we're sort of ruining Christmas right now, or at least the Bible a little bit again. The power dimension too to being able to write stories and narratives where people can be controlled.