Intro

World-building is everywhere, but most brands still don’t understand what it actually means. In this episode, Camille and Phillip unpack why branding can’t be reduced to checklists, platforms, or AI-generated output. From speaking at Harvard Business School to breaking down why Substack, YouTube, and creator-led media are signals, not strategies, they explore how context, creativity, and point of view are becoming the real competitive advantage. The conversation spans brand patriotism, AI fatigue, binary thinking in business, and why the brands that win in 2026 will be the ones that understand how to build worlds people want to belong to, not just content people scroll past.