This chapter analyzes a critical phase in Google's journey as it pivoted from rejecting advertising to embracing data-driven models due to financial pressures. It unpacks the evolving landscape of targeted advertising, spotlighting the imbalances created by surveillance capitalism and its implications for privacy and consumer autonomy. Ultimately, the discussion advocates for reclaiming digital resources to foster a more equitable online experience.
Shoshana Zuboff of Harvard University talks about her book Surveillance Capitalism with EconTalk host Russ Roberts. Zuboff argues that the monetization of search engines and social networks by Google, Facebook, and other large tech firms threatens privacy and democracy.