Donald miller: Welcome to story brand podcast, where we believe, if you confuse, you'll lose. Before we get started, we have two brand new positions at story brand. One is a customers service position, and the other is a sales position. If you have experience in customers service or experience in sales, especially sales of intellectual property, consulting, teaching workshops, those kinds of things, go to story brand dot com.
Does running your business feel like you’re caught in a whirlwind?
That ringing phone, the unexpected appointment, the stuff piling up from last week? Urgent matters keep popping up. All the while, more important things like growing your company gets pushed aside. You know the answer lies in getting help from your team, but trying to get your team to do something new in the midst of the whirlwind is extremely difficult.
Today, you’ll discover the solution to that problem. Donald Miller sits down with Chris McChesney, co-author of The 4 Disciplines of Execution (4DX). Trying to change the behaviors of the people around you is one of the biggest challenges you’ll ever face. With the 4 Disciplines of Execution, you can rest assured you’re implementing a system that is tested and proven. Once everyone is moving together in one direction, you and your team will no longer be tending to urgent matters only. Instead, you’ll be achieving goals and moving the company forward in exciting ways.
http://buildingastorybrand.com/67