How to Build an E-Commerce Brand With a Strong Domain

Socks were boring, but Rob Fraser is proving they can be a viable business. On today’s episode we sit down with Rob Fraser, business founder and ex pro-athlete, who in 2015 enrolled in Camosun College with the goal of learning how to make a career in sports management. “When I was retired and went to school, I was the kid that always wore funky socks. I just kept wearing them,” Fraser said. “I was literally, ‘the sock guy.’” In September 2016, Fraser founded the athletic apparel company endūr, now Outway. Fraser saw the opportunity as a way to stay in sports and create a brand that helped athletes express their own creativity. He also saw a lucrative chance to carve a niche in an industry that wasn’t keeping up with a changing athletic apparel industry in the 2010s. In five years, endūr has grown from a company that began with an initial $1,000 investment into one that has earned millions. Connect With Rob: Twitter Want to hear about new episodes? Subscribe via email and check us out on Twitter: @TheNextGenPod