The idea of, we talked about this before, like permissionless nurse, and like building a brand from scratch. Its as hard as hell. And that's what people have been doing for years and years. But it is this network that you can plug into that already has product market fit and arrative market fit,. And you can add value to that network without permission, without fear of legal reprecussion. Later in the episode, listeners and veers e, we interviewed employe number one at osi media, the beleaguered media. He made an amazing insight, whichou will hear soon enough.

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