This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up.
This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins us to chat all things consumer research 😋
In this lively episode, Michelle chats with us about:
• Her background in brand management and how she ended up in market research
• Her role at McDonald’s and how the team is structured to work together towards one goal
• Why she believes marketers should have more access to insights
• Her passion for people development and her advice for those starting out in the insights & analytics field
and more!
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