Adspend with Ash Melwani and Rabah Rahil cover image

EP 06 - How To Optimize Your Ads Post iOS 14

Adspend with Ash Melwani and Rabah Rahil

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What's Fractional Attribution?

Fractional attribution is useful to understand a channel kind of contribution. So you're going to see, like, when you use that fractional attribution, uoure gon to see a space book driving. It is gugle driving, and so on and so forth. And what is like soline, like triple attribution plus views, like, what is the attribution window. Is it seven days? Is it unlimited? It's give be seven day view, one day. O, seven day click, one day view. Ye, exactly. At the facebook does open up a that 20 day 28 day view, or a 28 day click,one day view window. But ultimately,

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