Bloomberg Businessweek Weekend - April 5th, 2024
Bloomberg Businessweek
00:00
Revamping Strategies for Burger Growth
The chapter delves into Red Robin Gourmet Burgers' comeback plan and transformation efforts, highlighting financial growth, menu upgrades, and staff additions in 2023. The CEO expresses confidence in the company's direction and reveals plans to enhance marketing strategies and relaunch a loyalty program. Additionally, it discusses the competitive landscape in the burger industry with a focus on gourmet offerings and operational enhancements.
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