Tetragrammaton with Rick Rubin cover image

Paula Scher

Tetragrammaton with Rick Rubin

00:00

The Art of Branding: Shake Shack's Logo and Design

This chapter explores the origins and design philosophy behind the Shake Shack logo, highlighting the restaurant's aim to elevate fast food through thoughtful architecture and local connections. It also delves into the significance of effective branding in conveying identity, supported by personal reflections on design experiences in public spaces.

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