14min chapter

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield cover image

A Behind-the-Scenes Look at What a PE Firm Looks for in a B2B Company

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield

CHAPTER

Characteristics of a Good Company for Private Equity Investment

This chapter delves into the characteristics that make a company attractive for private equity investment, such as having mission-critical products with high retention rates and a solid financial profile. It explores the differences between B2B and B2C investment focus, emphasizing metrics like EBITDA, growth, and revenue generation. The discussion also touches on the challenges of finding good investment opportunities in the B2B software space and the importance of balancing growth and profitability.

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