3min chapter

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The BEST Ways to Learn Marketing in 2025

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

The Consequences of Agency Consolidation: A Critical Analysis

This chapter explores the challenges and implications arising from Omnicom's acquisition of IPG, particularly the clash of their distinct cultures and brands. It warns against a marketing landscape overly focused on consolidation and financial metrics, risking customer-centric growth and true innovation.

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