Measuring Growth in Emerging Music Markets

The global value of music copyright is now $45.5 billion. In this episode, we'll explore the global music market with friend of the pod, Spotify’s former chief economist, Will Page. We examine how glocalization is transforming the industry from Colombia to Brazil, Mexico, and beyond.

We'll also discuss the difference between value and volume, streaming revenue, the need for better measurement of emerging markets, and more.**

Stay tuned as we unravel the complexities and opportunities of the music world's evolution. Let’s dive in!

04:13 Vinyl’s growth and impact

07:02 The North-South divide

12:36 The State of Streaming

15:36 Non-American artists

17:17 Colombian music - import and exports

25:20 Brazilian market dynamics

26:58 Looking beyond market share

This episode was brought to you by Too Lost, the all-in-one technology solution for musicians and record labels. Learn more here.

Listen in for our Chartmetric Stat of the Week.