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2min chapter
Unpacking The Value of Music
Trapital
Measuring Growth in Emerging Music Markets
This chapter examines the challenges of measuring growth in Africa's emerging music markets, critiquing current methodologies for their lack of attention to regional differences. It emphasizes the need for improved data collection and innovative approaches to accurately assess market dynamics and enhance investment strategies in the music industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode