How to Build a Product That People Love and Share

Travel is already something that people talk about ne they share photos wen they get back from their trip. So really our job on the growth team was to figure out, how do we take existing behaviours that people have and help them amplify them? We spent a lot of money on in ou performance marketing, how we can reach people on gugo and facebook. And so that kind of thing was really where we always saw the greatest success was found, finding behaviour people already had and finding ways to amplify them.