In the early days, we were all friends. For example, wi vitelli at smashing magazine would promote a thad vunc of colabs and daran rous from problogger. A lot of collaboration was done in the early days to grow the munity. And then from then, it's just been word of mouth. Now you have a pretty decent sized content team across all of our branch from p beginner to opten monster. Every single one of our brands have a dedicated blog, a dedicated community. We have a pretty robust content marketing team that's producing content. It's interesting. You said thi twitter search tool ecase, that's what i did in

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