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Aswath Damodaran on the Future of Business Education

Masters in Business

CHAPTER

The Role of Behavior and Emotional Factors in Financial Decision Making

Aswath Demodoren is a professor of finance at NYU's Stern School of Business. He says behavioral and emotional factors play a much, much bigger role than economics on economic decisions. "I've learned that you need to be as much psychologist as economists to think about economic questions"

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