Across the Luxury Metaverse
The So What from BCG
00:00
The Importance of Virtual Skins in Gaming
Luxury fashion house Balenthiaga has teamed up with Fortnite to create a virtual character. The game allows players to change the look of their avatar in real-time. Sarah says she loves how brands are experimenting and crossing over into real life. But does it take her head around spending real money on virtual product?
Transcript
Play full episode
