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Across the Luxury Metaverse
The So What from BCG
The Importance of Virtual Skins in Gaming
Luxury fashion house Balenthiaga has teamed up with Fortnite to create a virtual character. The game allows players to change the look of their avatar in real-time. Sarah says she loves how brands are experimenting and crossing over into real life. But does it take her head around spending real money on virtual product?
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