Introduction

Building a product is one thing. But building a robust go-to-market strategy for that product is a whole new ball game. 

There’s so much confusion around what go-to-market is, who owns it, and where to start when it comes to developing a successful GTM strategy. 

In this episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community and Jake Brereton, Co-Founder & COO at LaunchNotes, chatted with renowned go-to-market experts:

Meagen Eisenberg, CMO at TripActions, and Sangram Vajre, best-selling author of MOVE and Co-Founder of Terminus and Peak Community.

Meagen and Sangram shared their thoughts on what the function of go-to-market is and how teams need to align to do it right. They also shared their frameworks for building a winning GTM strategy and metrics you can use to measure success.