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8 things you need to know before you launch a brand new offer

Imperfect Action

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Launch Magic: Analyzing and Learning from Previous Launches

This chapter discusses the importance of analyzing and learning from previous launches. The speaker shares personal experiences of launches that had both successful and unsuccessful elements, and how they used the feedback to improve future launches. They also talk about the value of failed launches in terms of gaining insights about the audience, messaging, and business.

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