Bailey's Cream Liquor: Part Cake, Part Booze, Pure Pleasure

"We redescribed it in a fresh and exciting way for people," she says. "That really helped us understand what the liquid was all about" Bailey's had gone as a company on a search for something tangential to make cream liqueur interesting, he adds. But actually what people loved about Bailey's was the liquid itself,. So we had to bring it back to that.